In the SlotBeats Spotlight finale our experts look into the future of the jackpot experience and how they perceive it to evolve, giving insight to their current work to emphasise their point.

SlotBeats: Are you looking at ways of evolving the jackpot experience through your games at all? Can you give any insight into recent examples that have worked?

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Carl Ejlertsson, director of business development at Red Tiger

Carl Ejlertsson, Red Tiger: The connection they have to the game is the jackpot symbol on the reels.

We’ve never really changed that trigger mechanism across any game and probably won’t. The differentiation is the game experience itself. We don’t want to experiment with the game and jackpot connection, but we keep changing the jackpot propositions all the time.

For instance, hourly jackpots have been a huge success. We will continue to be inventive like that and see what else we can come up with for players.

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Arcangelo Lonoce, head of European business development at Habanero

Arcangelo Lonoce, Habanero: Other than our unique Jackpot Race, which is a very original contribution to the concept, our team works tirelessly to ensure that Habanero’s jackpot solutions can be effectively utilised by every one of our partners.

Regulatory compliance is an important part of that process, and our jackpots can be deployed across a range of different territories. One advantage of being a company that is both agile and adaptable is that we can cater to a wide variety of different requirements when it comes to regulation – with a process that is both modular and scalable enough to handle any challenge. 

We provide a highly interactive and engaging jackpot experience for the end user, and apart from tailoring our solutions to each regulator, we feel no need to change a winning formula.

Almost everyone on our team has worked for an operator in the past, so we generally know what works for partners. Above all, high-quality games are the key to success, and have been key to our meteoric success across Europe and LatAm. 

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Vsevolod Lapin, head of product at Playson

Vsevolod Lapin, Playson: Right now we’re working on several concepts to integrate Jackpots in a new way, but we won’t give away our secrets just yet. With several promo tools in our portfolio, there is always a way to merge and integrate them.

It’s the job of a supplier such as ourselves to make the user interface of the promo tool back office, Playson PlayBox, as seamless as possible This will allow clear setting of the required promotional budget spend for operators for such tools.  

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Jo Purvis, director of marketing and relationships at Blueprint Gaming

Jo Purvis, Blueprint Gaming: Jackpot King will continue to evolve to suit players and operators, as well as incorporate new ideas. Over the years we’ve learnt that there isn’t one particular type or genre of game that suits the jackpot experience.

To get a real high performing jackpot, a variety of game formats must be featured in the suite and that means adding games that appeal to everyone, which builds the pots quickly and to higher levels.

We’ve also brought an element of the jackpot system into our new feature Lightning Spins, where players can claim both cash prizes and in-game progressive jackpots within a bonus round.

Rhino Rampage was the first game from Blueprint to incorporate this new mechanic, where revealing the Mini, Major or Mega jackpots from a Lightning Spin scatter symbol guarantees a payout matching the cash pot, while a full window of scatters awards the main jackpot prize.

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Yuriy Muratov, head of account management and business development at Booongo

Yuriy Muratov, Booongo: Jackpots must adjust and evolve depending on market requirements. We believe that when jackpot sizes rise above a certain level, it doesn’t increase the general performance or player engagement in relation to the cost of its operation. 

Small daily jackpots attract players with their accessibility and a higher chance of winning, which in turn increases the engagement of the players. They are also fewer risks involved for smaller operators who don’t have to worry about losing big amounts if the jackpot is won. 

Booongo will soon be releasing a range of bespoke jackpots, and we’re confident they will be very interesting to both operators and players alike. 

To read part read, click here.