32Red and 1X2 Network join forces in content distribution deal

1X2 Network has joined forces with 32 Red, lauding its “impressive tier one” roster of partners, facilitated by Microgaming.

1X2 Network has joined forces with 32Red, lauding its “impressive tier one” roster of partners, facilitated by Microgaming.  

Under the terms of the agreement, which will see the provider integrate its content to the operator, 32Red players will gain access to 1X2gaming and Iron Dog Studio for the first time, including titles like Pirate Kingdom Megaways, Rock the Reels Megaways and Rainbow Wilds Megaways. 

Jack Brown, sales director at 1X2 Network, said: “32Red is one of the biggest brands in the business and adding our games to its portfolio is a major milestone for 1X2 Network and our 1X2gaming and Iron Dog Studio subsidiaries.  

“It shows that our games are now considered firm player favourites and that they are  a must-have for operators looking to offer their players the best slots and table games on the market.  

“We are also thrilled that 32Red has opted to launch a Branded Megaways game. These slots have proved to be something of a phenomenon among operators that have launched them to date and 32Red will be able to leverage the unique potential they provide.”

Moreover, the deal will see 32Red integrate 1X2gaming titles such as Neon Jungle and Blood Queen, allowing the operator to add content to its proposition with games that have a “proven track record” when delivering a “fun and thrilling” player experience. 

In addition, the provider will launch a Branded Megaways slot, allowing players to access a bespoke Megaways game that uses the operator’s brand to drive “instant recognition and engagement”.

“We are extremely happy to finally go live with 1×2’s slot content which will include top performers such as Pirate Kingdom Megaways and Megaways Jack ,” added Adam Newnham, commercial operations manager at 32 Red.

“We look forward to our future partnership with 1×2 and hope to collaborate to launch some exclusive titles in the not too distant future.”