Games provider ESA Gaming has agreed a distribution deal with platform provider Microgame to strengthen its position in the Italian market.
ESA Gaming’s EasySwipe lightweight HTML5 mobile-first game family integrates seamlessly into sportsbook or igaming sites, and will be made available to Microgame’s operator partners.
Furthermore, the titles are proven to increase cross-selling capacity with an average 20% of sport players being converted to EasySwipe games, while also enhancing engagement levels and boosting screen time of around 5%.
Available games will include player-favourites Goal Mine and Fruit Staxx as well as quick-fire versions of the classics Roulette and Blackjack.
Marco Castaldo, CEO at Microgame, noted: “Microgame has been active in the Italian market for 20 years and this is partly due to us partnering with the most innovative suppliers capable of facing the needs of a market that is constantly evolving.
“ESA Gaming is one such supplier and their portfolio will undoubtedly attract the attention of our customers and complement our offering.”
A leading platform supplier in Italy providing over 90 Italian operators with content, Microgame utilises innovative technologies and develops high-quality products and services focusing on the needs of both the clients and the players.
“We have established a significant presence in the Italian market and this deal with Microgame will see us cement our position as a premium supplier of unique content to local operators,” added Zorica Smallwood, director at ESA Gaming.
“Microgame needs no introduction and this partnership underlines the demand of our games in the Italian market and we can’t wait to further grow our presence together.”