Strive Gaming has enhanced its leadership team as it appoints industry veteran Haig Sakouyan as its vice president of client success.
Having previously joined Strive from Bally Interactive, a subsidiary of Bally’s Corporation, via its Bet.Works acquisition, Sakouyan’s new responsibilities will be providing an “excellent service and experience” to Strive Gaming’s B2B customers and their end users.
“I am thrilled to join such an incredible team and to be able to use my years of experience to help Strive Gaming’s operator partners leverage the full power and potential of its cutting-edge platform,” expressed Sakouyan.
“This is an organisation that has made clear its ambitions and goals for the fast-growing US and Canadian markets, and I am honoured to be playing a part in what will undoubtedly be a hugely successful story for the company.”
Haig becomes the first employee of Strive Gaming’s Canadian entity, based out of Vancouver BC. With more than 19 years experience in the online gaming and gambling sector, Haig has been involved in more than 18 retail and online launches across the US for both casino and sportsbook.
Prior to that, Haig was director of B2B services at Rush Street Interactive, the company behind the BetRivers and PlaySugarHouse brands.
The appointment comes as Strive Gaming continues to progress with its plan to provide “performance at scale” to operators targeting regulated US states, already holding licences in Colorado and Arizona with multiple licence applications underway in additional states.
Max Meltzer, chief executive at Strive Gaming, added: “Haig is an experienced and respected executive within the industry and is a key hire for us if we are to deliver on our slogan of ‘performance at scale’.
“His involvement in the launch of 18 retail and online sportsbooks and casinos gives him unrivalled insight into the process operators must go through and from this he will be able to ensure our partners receive the best service and support in the market.
“Haig joins Strive Gaming at a time when there is incredible momentum behind the business with licences already secured in Arizona and Colorado and with applications in progress in other states, and I look forward to working closely with him as we move towards going live with our first partners.”